For people with periods. CYCLE is a further study on the branding and marketing of period hygiene products, highlighting and challenging the overly-decorative, gender-stereotypical and information-heavy design approach commonly seen on the packaging of these products. By adopting a minimalistic design approach instead, and stripping down these outdated designs only to what is truly essential in communicating the product effectively, what we are left with is a refreshing, clear and inclusive period hygiene product that stands out from the rest.

Identity and packaging design for CYCLE. (Personal project)