Lil-lets is a period hygiene brand. The reimagined identity and packaging for the brand moves away from outdated and stereotypical designs that are often seen on female-targeted period hygiene products i.e. the predominant use of pink, random abstract designs and overly feminine messaging. The proposed new identity adopts cleaner, more purposeful and harmonious design choices that instead deliver a messaging of hygiene, comfort and inclusivity.

Reimagined brand identity for Lil-lets. (Personal project)