A watch brand for true sea-lovers. Inspired by the hardy surf culture and harsh seas of the rugged Cornish coast, founder and designer (and surfer) Will Martin created FIRLE, an independent watch brand honouring design, tradition and the ocean. Speaking true to the brand values, the refined logo, brand colours and typographic systems create a powerful brand language of understated elegance and grit that extends through to all visual touch-points, including stationery, collateral, brand imagery and digital presence.
New identity design for FIRLE.
2021 / 2022