Made of magic, dreams and imagination. Inspired by Wonderland, Barcelona-based designer, Rocio Canals, dreamed up and crafted her own world of magic and charm: Wilhelmina Garcia, a whimsical jewellery brand driven by dreams and imagination. Honouring the spirit and values of the brand, the reimagined identity relies on a cohesive and balanced language of elevated playfulness and charm, that is conveyed through the logotype, colour palette, typographic system and design assets.

Reimagined identity design for Wilhelmina Garcia. (Personal project)